Case Study: Non-For-Profit: Center For The Arts
- Challenge:
Raise the last $1,000,000 of a $28,000,000 fundraising effort from the public at large, historically the most difficult group to do so.
- Approach:
Feature the new stage which would now be large enough to attract even the most robust Broadway productions.
- Recommendations:
"Brand" the new stage the "Stanley World Stage", communicating that now world-class entertainment would be available to the local community and sell "named" theatre seats that could be purchased as a gift or in memory on a loved one.
- Results:
The final $1,000,000 was raised within 12 months.
Challenge
This Center for the Arts organization, anchored by a historical theatre, was in the final phases of raising $28,000,000 for renovations necessary to attract and accommodate larger stage productions.
They needed a strategy to raise the remaining $1,000,000 necessary to finish the project but also to meet various grant requirements.
As most major corporations, foundations, and private donors had already contributed it was determined that the remaining $1,000,000 would have to be raised from the public at large, typically the most difficult effort.
Trainor was asked to develop a strategy, including public relations,
marketing, and advertising plans to reach the public at large and
secure the remaining funds.