New Hartford, NY
SEO Specialist
Description
We seek a skilled SEO specialist to enhance our search engine optimization capabilities. As a marketing professional, you will utilize research and analysis to improve a website's search engine ranking. You recognize that helping search engines find and showcase websites to users is crucial for maximizing online visibility and reaching the right audience, and you’re up to the task.
About the Role
In this role, you will manage our clients' SEO strategies, including content strategy, link building, and keyword strategy, to increase their rankings on all major search networks.
- Work alongside a team including digital marketers, web developers, etc.
- Perform in-depth keyword research
- Study traffic and analytics
- Stay up to date on all SEO strategies, Google Algorithm updates, and SEO best practices
- Utilize AI technology in SEO strategies when appropriate
- Review and analyze client websites for areas of improvement and optimization
- Analyze clients’ competitors
- Maximize local search exposure
- Collaborate with appropriate teams to drive SEO in content creation and content programming
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Write effective SEO content for websites, blogs, and local SEO pages
- Develop strong calls-to-action
- Develop effective ranking strategies and work alongside marketing analyst to prepare detailed reports
- Optimize copy and landing pages for search engine optimization/marketing campaigns
- Perform ongoing keyword research, including discovery and expansion of keyword opportunities
- Research and implement content recommendations for SEO success
- Develop and implement a link-building strategy for clients
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
Who You Are
You have an analytical mind and excellent communication and research skills. You become an expert in any client’s industry and strive to provide clients with ROI-driven results.
Qualifications
- Bachelors degree preferred
- 2-3 years of experience in successfully developing and executing SEO campaigns
- Understanding of search engine algorithms and ranking methods
- Experience with SEO industry programs such as SEMrush, Google Keyword Planner, Google Search Console, etc.
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry
Who We Are
TRAINOR is a digitally driven brand management collaborative passionate about delivering performance and results. We are storytellers and always ask ourselves, what can we do better? How can we disrupt the mold?
We have clients all over the world and love to delight them. We embrace all types of new technology and techniques. If our current best practices are insufficient, we create new ones! We also value your voice and—when well-timed and executed—a good sense of humor.