Challenge
Our team collaborated with the BioTouch Marketing Team, comprised of U.S. and international team members, to strategize their new online presence. This included engineering the website's navigation architecture, mapping user journeys for multiple target audiences based on user behavior data, writing high-impact messaging to uncover the "why?" and "what's in it for me?" for BioTouch's clients, and establishing the foundation to deliver high ROI conversions.
BioTouch is an international healthcare kitting and specialty logistics company focused on elevating healthcare solutions.
