Collaboration
We started working with ICAN (formerly Kids Oneida) in 2009. This organization started as one program with a handful of staff working out of a small basement office over 20 years ago, and has evolved into 350 behavioral health professionals serving over 1,200 families every day across sixteen programs in six counties, and is still growing.
We collaborated with ICAN in creating, developing, and launching their new brand. The rebrand included a new brand name, brand mark, stationery package, website, brand day launch coordination & choreography, as well as press conference coordination & setup, and integrated digital marketing.
