Challenge
TRAINOR collaborated with View in refreshing their website.
Our objectives were to:
- Allow website visitors to find relevant information faster and more easily.
- Showcase everything that View has to offer to both visitors to the Adirondacks and the local community.
- Make client side website management simple and intuitive.
The first two objectives were accomplished by implementing an optimized navigation architecture, modern UX/UI design best practices, and cutting-edge technology. The third objective was met by developing the new website on a state-of-the-art content management system. The result of this collaboration is a new digital platform and marketing engine that will continue to be the foundation for all of View's marketing and communication efforts.
